Video Reflection and Terms Definition

VideoReflection and Terms Definition


Videoreflection and terms definition

Terms definition

Difficultwords: confounding variable, single-blind study, pons, occipitallobe, and dendrite

Thisbrief identifies the difficult terms in the first and second chaptersof the book and provide personal definitions on the terms asunderstood. Carpenter &amp Huffman (2013) reveal that extraneousconfounding variables such as gender and age should be held constantto avoid affecting results. In this regards, I take confoundingvariable to mean an inessential or peripheral variable that inverselyor directly correlates with the independent and dependent variables.In addition, the book does not offer a definition on single blindstudy, but I understood it to mean a study where the researcher knowsthe subjects in the experimental or control group, but the subjectdoes not have such information. Carpenter &amp Huffman (2013) offera graphical representation of the brain and suggest the function ofpons, but the definition is unclear. As such, pons is a fragment ofbrainstem below the midbrain and above medulla. On the other hand, adendrite is a crystal mass of the nerve cells while the occipitallobe is a major section of the cerebral cortex.

Video reflection

MSNBC (2013)demonstrates how psychological influences human behavior such asconsumer behavior and social intelligence. The representation of popculture and toys reveal that psychology is a significant field ofscience that influences human behavior. Consumer behavior entailspsychological processes that people go through in identifying needsand making buying decisions such as goods to buy. Carpenter &ampHuffman (2013) and Schmitt (2012) asserts that cognition, beliefs,social influences, and perception influences the decision-makingprocess of a consumer thus, psychology plays a key role ininfluencing consumer behavior. In fact, psychology assists marketersunderstand why consumers behave and on the other hand, allowsconsumers to make decisions based on the actions taken by producers.On the other hand, psychology influences other social situations suchas health, relationships between people, elections and politics, andconflict management. Carpenter &amp Huffman (2013) assert thatcultural determinants and social interactions integrate to developmental and behavior processes thus, psychology plays a key role inpeople’s behavior.


Carpenter, S., &amp Huffman, K. (2013). Visualizing psychology(3 ed.). New York: J. Wiley &amp Sons .

MSNBC. (2013, October 16). National Geographic Ultimate Explorer CoolQuest T.&nbspYouTube. Retrieved October 6, 2014, from

Schmitt, B. (2012). The consumer psychology of brands. Journal ofConsumer Psychology, 22(1), 7-17.