VideoReflection and Terms Definition
Videoreflection and terms definition
Difficultwords: confounding variable, single-blind study, pons, occipitallobe, and dendrite
Thisbrief identifies the difficult terms in the first and second chaptersof the book and provide personal definitions on the terms asunderstood. Carpenter & Huffman (2013) reveal that extraneousconfounding variables such as gender and age should be held constantto avoid affecting results. In this regards, I take confoundingvariable to mean an inessential or peripheral variable that inverselyor directly correlates with the independent and dependent variables.In addition, the book does not offer a definition on single blindstudy, but I understood it to mean a study where the researcher knowsthe subjects in the experimental or control group, but the subjectdoes not have such information. Carpenter & Huffman (2013) offera graphical representation of the brain and suggest the function ofpons, but the definition is unclear. As such, pons is a fragment ofbrainstem below the midbrain and above medulla. On the other hand, adendrite is a crystal mass of the nerve cells while the occipitallobe is a major section of the cerebral cortex.
MSNBC (2013)demonstrates how psychological influences human behavior such asconsumer behavior and social intelligence. The representation of popculture and toys reveal that psychology is a significant field ofscience that influences human behavior. Consumer behavior entailspsychological processes that people go through in identifying needsand making buying decisions such as goods to buy. Carpenter &Huffman (2013) and Schmitt (2012) asserts that cognition, beliefs,social influences, and perception influences the decision-makingprocess of a consumer thus, psychology plays a key role ininfluencing consumer behavior. In fact, psychology assists marketersunderstand why consumers behave and on the other hand, allowsconsumers to make decisions based on the actions taken by producers.On the other hand, psychology influences other social situations suchas health, relationships between people, elections and politics, andconflict management. Carpenter & Huffman (2013) assert thatcultural determinants and social interactions integrate to developmental and behavior processes thus, psychology plays a key role inpeople’s behavior.
Carpenter, S., & Huffman, K. (2013). Visualizing psychology(3 ed.). New York: J. Wiley & Sons .
MSNBC. (2013, October 16). National Geographic Ultimate Explorer CoolQuest T. YouTube. Retrieved October 6, 2014, fromhttp://www.youtube.com/watch?v=5aTaj-zlsL4
Schmitt, B. (2012). The consumer psychology of brands. Journal ofConsumer Psychology, 22(1), 7-17.