Social Network Analysis


SocialNetwork Analysis

November1, 2014.

Datagathering methods for

Inorder to analyze social networks effectively for the initial analysisof ‘hell’skitchen crowd,’data collection method entailed the use of qualitative method(Freeman, 2004). Observation method was primarily used to assess thenature of interactions in a group of friends, ‘hell’skitchen crowd.’ In this case, observation was useful in assessing the social normsand mannerisms influencing the group interactions (Freeman, 2004).Through this method, it was possible to assess high influencingactors within the group. In this way, it was possible to see traitsinfluencing the group interaction behaviors.

Marsden(2005), states that, in studying social connectedness in socialsystems a social researcher needs to use observation method in orderto systematically and analysis the patterns of social interactions.Insocial network research most data to be collected comes fromobserving and assessing individual participants in the socialnetworks(Flynn, Reagans &amp Guillory, 2010).Inthis way one can observe the internal dynamics such as traits, normsand influencing actors in a social network(Flynn, Reagans &amp Guillory, 2010).

However,focus on individuals is not enough as it does not give deeper insighton the nature of social network relationships in which the respondentis part. In practical terms, the analysis of ‘hell’s kitchencrowd’ can be regarded as semi-ethnographic method which combines‘passive inductive research’ in the activities of the group understudy (Kadushin,2012).However, in the analysis of ‘hellskitchen crowd’a passive observation method was used in assessing the groupinteractions without actively engaging in the interactions(Marsden, 2005).This method gives the researcher a better focus on the group withoutinterfering with actual social network interactions(Morris, 2004).


Flynn,F.J., Reagans, R.E. &amp Guillory, L. (2010). Do you two know eachother? Transitivity, homophily, and the need for (network) closure.Journalof Personality and Social Psychology,99(5), 855-869

Freeman,L. C. (2004). TheDevelopment of : A Study in the Sociology ofScience.Vancouver, BC: Empirical Press.

Kadushin,C. (2012). Understanding social networks: Theories, concepts, andfindings. Oxford: Oxford University Press

Marsden,P. V. (2005). Recent Developments in Network Measurement in Modelsand methods in social network analysis.Cambridge New York: Cambridge University Press.

Morris,M. (2004). ‘Editor`s Introduction’ in NetworkEpidemiology: A Handbook for Survey Design and Data Collection M.Morris and International Union for the15ScientificStudy of Population. Oxford and New York: Oxford UniversityPress.