Qualitative research




Qualitativeresearch aims at giving a reason as to why a particular situationexists. It seeks to answer the question “WHY?”. In thisresearch, the purpose is to show the major milestones of how themanaged care plans benefit employers (Weinberg, 2001). Interviewsprovide answers that are accompanied by explanation that give theresearcher a chance to understand the situation in depth. Qualitativeresearch also provides an understanding of the respondent as anindividual.

Theauthors have used percentages as one way of presenting thestatistics. The percentages are appropriate for the article becausethey help us understand the findings of the research. Percentageshelp in reducing the large number of complex data into smallernumbers that are easier to interpret.

Accordingto Weinberg 2001, interviewing has advantages in that it givesin-depth data which is hard to obtain through questionnaires. Theinterviews create a rapport that may help in extracting personal andsensitive information. Interviews have a high response rate as it isdifficult for the respondent to refuse completely to answer aquestion.

However,interviews are expensive to conduct and consume a lot of time fromlocating the respondents, informing them of your intent to conduct aninterview with them through post, following-up through telephonecalls, before finally setting up time for the interview. Interviewshave researcher bias in the way the researcher presents the questionsand respondent bias in cases where the interviewee is eager to pleasethe researcher (Denzine and Linchon 2011).

Interviews,as well as questionnaires, are used to collect qualitative data. Thetwo methods of data collection complement each other in that theinterviewer can use structured questionnaires to conduct interviews.The contrast between these two is that questionnaires are cheap andless time-consuming. Respondents who are away can be sentquestionnaires through post, fill them in and post them back (Denzineand Linchon 2011).


Denzin,N. K., &amp Lincoln, Y. S. (2011). TheSage handbook of qualitative research.Thousand Oaks: Sage.

Weinberg,D. (2001). Qualitativeresearch methods.Malden, MA: Blackwell Publishers.