Public Relations Media Kit

PUBLIC RELATIONS MEDIA KIT PROJECT 6

PublicRelations Media Kit

MEDIARELEASE

CancerSurvivorship Campaign

Melbourne,Australia, Semester 2, 2014 – The Australian Cancer SurvivorshipCentre (ACSC) has sought to undertake cancer survivorship campaignand achieve thisthrough research, medical interventions, educationand engaging affected people with health professionals and communityto consistently update them on cancer survivorship.

Thecampaign is led by ACSC’s spokesperson, DavidCraig,to cover Victoria region, while involving cancer community to enhancesafe, healthy and cost-effective strategies for caring cancersurvivors, thereby promoting patient safety, as well as strengtheningcancer health systems (Miller,2010).

DavidCraigsaid, “The goal of this campaign is to create awarenessconcerning cancer survivorship to the community via the media, withan iterating theme of ‘a life after cancer’ and to employ storytelling methods toward the same” (Ganz,2007).

“Thecampaign is intended to take publicity to the next level as far asACSC is concerned to raise awareness to cancer community about cancersurvivorship,” added the ACSC’s spokesperson.

TheACSC’s spokesperson David Craigsaid, “This funded cancersurvivorship campaign has been endorsed by the ACSC Committee ashaving a significant contribution to cancer community and culturaldimension”.

TheACSC’s cancer survivorship campaign concentrates on the developmentof quality healthcare for cancer survivors and to inform the cancercommunity that there is a life after surviving from cancer.

Thekey public will be mainly involve cancer caregivers and cancerpatients or cancer survivors, while the secondary public will mainlyinvolve the cancer community comprising of colleagues, friends andfamilies of people afflicted by cancer as proposed by Litwin(2009).

Moreover,tertiary public will mainly involve health professionals in theAustralianCancer Survivorship Centre who will be involved in satisfying theneeds of cancer survivors by provision of medical interventions,research on cancer treatment and education to cancer survivors(Feuerstein,2007).

Formore information about the cancer survivorship campaign, contact ACSCliaison officer via query website www.ACSC.com.

ENDOF MEDIA RELEASE

Storyprofile

MegRynderman, who is sixty two years old, is a cancer survivor and avolunteer at Survivorship Centre. She is now proud and she considersherself truly luck for the fact that she is a cancer survivor. Shesuccumbed to cancer illness in 2010 when she discovered that she hada lump in her right breast and from that time she began diagnosis andtests that confirmed indeed she had a hormone positive breast cancer.At first, she remained irresolute about the treatment decisions thatproved to be more complicated than ever. This is because of thetreatment options that were left for her to choose. She found thatchemotherapy was non-preferred and radiotherapy contra-indicated.Fortunately, together with her doctor they devised a treatment planwhich was succeeded by bilateral mastectomy and then reconstruction,and finally anti-hormone therapy (Rynderman,2012).

Mostsignificantly, pathological outcomes hinted some evidence of cancerin her two breasts. However, the earlier radiotherapy made hertissues unusually non-elastic, enhancing the emergence of fibrotictissues. The reconstruction process was another challenge she wasfacing and, therefore, she started advocating herself to search foranswers and alternatives. During her struggle with cancer, she wascapable of drawing strength from the unreserved love of her familyand the significant support network of friends and relatives theyshowed me whenever she needed it. She admits that she could not havegone through this process alone and these relationships werepertinent to her reclamation of survival. I her story, she thoughtshe had chosen a gentler and seemingly less journey for herself, butwithout considering the means, the end ultimately found her enriched(Rynderman, 2012).

Inaddition, she describes her cancer treatment in a rather hilariousmanner. She compares it with a roller coaster which is characterizedby unforeseeable highs and lows, gradual disturbing climbs and suddendescents without assurance of what was to be encountered around thenext obstacle. Therefore, her cancer journey introduced her todifferent cancer streams, treatments, testing and remarkabletechnologies in radiotherapy, transplant, chemotherapy, hormonetherapy, and surgery. She also interacted with myriad of healthprofessionals such as nurses, doctors, technicians, staff support,and other patients. In addition, she received exceptional supportfrom the health professionals who were more than willing to explainthe procedures and even the workings of the machinery to herintimidated children as they watched her undergo treatment(Rynderman,2012).

Also,she went on explaining the side effects of a newly diagnosed patientof cancer. Some of the side effects includes but not restricted tovomiting, hair loss, loss of taste, burning, and among others.Therefore, she was able to overcome these side effects, although itwas a great challenge for her in the course her cancer journey. Inaddition, for a period of two years she encountered numeroushospitalizations and post radiation diagnoses, making the sideeffects a glaring reality. After recovering from cancer, she finallyacknowledges that there is a life after surviving cancer – cancersurvivorship. Therefore, she is grateful that such fates conspired topermit her into volunteering with Survivorship Centre to contributein her capacity to help and support cancer survivors throughstorytelling and mentorship (Rynderman,2012).

References

Feuerstein,M. (2007).&nbspHandbookof cancer survivorship.New York, NY: Springer.

Ganz,P. (2007).&nbspCancersurvivorship: Today and tomorrow.New York: Springer.

Litwin,M. L. (2009).&nbspThepublic relations practitioner`s playbook: A synergized approach toeffective two-way communication.Bloomington, IN: AuthorHouse.

Miller,K. D. (2010).&nbspMedicaland psychosocial care of the cancer survivor.Sudbury, Mass: Jones and Bartlett Publishers.

Rynderman,M. (1st Oct, 2012). ASurvivor’s Story.Australian Cancer Survivorship Center. Retrievedfromhttp://122.102.106.143/Assets/2774/1/4416_ACSC_Survivors_Story_email.pdf,on 1stOct, 2014.