M-tourismand E-tourism has become the norm in today’s world. Tourists searchfor tourist attractions via the net or rather if one wants to knowanything related to tourism the internet is the best option since ithas a variety of issues related to tourism. Whether its climaticconditions of the place you want to tour, the wild animals found inthe area, the historical sites of places etc. Some of these touristattractions are downloaded via the advanced technologies that we havein today’s world. The M and E tourism has contributed greatlytowards the tourism sector. However it has its advantages anddisadvantages. As a tourist destination manager, there is need toknow these facts as well as the SWOT analysis of the E and M tourismto enable him/her perform his duties effectively. SWOT meansStrengths, weaknesses, opportunities and threats.
Awarenessof location is made easier, this is through the placement of climaticconditions, economic culture, types of attractions and anythingrelated to the sites or places being toured. A diverse application ofthe tourism sector is available making it an all in one concept.Information is placed to enable the tourist get what they desire (Hu& Ritchie, 1993). There is interaction between the user and thesystem, tourists choose and services and information as well asreceiving it in a more secure manner. New or upcoming aspects areachieved via these technologies. Information is oriented and steeredfor the tourists who stumble in unfamiliar environs (Amelung &Viner, 2006). Maps are available making it easier for the tourists aswell as the management. These maps provide a lot of informationregarding the places. Listing of contents is updated and the usersget immediate reports. Information is displayed in all formats, i.e.videos, pictures, texts etc. The devices contain detectors that alertthe tourists whenever they come near or into contact with interestingobjects or things. There is provision of personalized tours which addworth to services of mobile tourism.
Themobile and electronic devices are too small making it difficult intourism presentation. Some maps require big devices hence thepresentation is just a reality portrayal. Learning of devices may berequired in some cases therefore user-friendly devices are needed toprevent failure of the technology. Tourist information of mobilesmaybe too costly since there are some charges is made for acquisitionof tourism information. Low charge is advised. There is risk ofoverload in information. Regulation of information is important sinceit can also prevent user’s irritability (Butler, 2001). It cancause unprofitability commercially since some users can get satisfiedwith just the information it provides. Stand-alone services may occurin large number (Gössling & Hall, 2006). This should beprevented by creating Service portfolio in a whole concept.
Thereis growth potential in tourism, market of products for travelinformation is growing, customer loyalty is enforced by informationservices, future communication speed and soaring connections,availability of infrastructure for existing distribution, people haveadopted the innovations, companies have started initiatives regardingGPRS and data, possibilities of roaming, competing systems have notyet been availed (Carbognin et al, 2009).
Sometourist may fear that their security and privacy maybe interferedwith, organizing power may lack due to fragmentation of the market,innovation introductions to end users may be difficult,identification problems may occurs due to data overload or problemsin data conversion, transmission speed and low bandwidth, lack of asingle best site determination machinery, existing high hardwareprices, tourism consequences on the environment (Giles & Perry,1998) international terrorism, problems in mobility and restrictionor customer lock by 3G network services.
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