DISSEMINATION PLAN & EVALUATION PLAN 6
Dissemination Plan & Evaluation Plan
Dissemination plan for osteoarthritis (OA)
Osteoarthritis is an extremely common disease. Although the diseasehas been said to lack any proper cure, there are a number ofpreventive measures that can be used by the prone people. The messageof the dissemination plan should be the various practices that peoplemust engage in to reduce the chance or preventing the disease fromaffecting them (Bales, 2008).
The purpose of the osteoarthritis dissemination plan is to inform andcreate awareness to the target audience of the various preventivemeasures that they can put in place to avoid suffering from thediseases. It involves the preventive measures for osteoarthritis. Theproduct seeks to create awareness on the need for exercise andpractice as a way of avoiding OA disease. This product will result ineducating the community on the role of exercise, gymnastics andhealthy eating which constitutes meals rich in vitamin and minerals(Bales, 2008).
The target audience of the product are the adult men and women.However, the product is largely focused on women since they arehighest hit by the disease more than adult men. The secondaryaudience will constitute the rheumatologists who are the healthprofessionals who deal with preventive and pain relieving measuresfor patients suffering from OA (Royal College of Physicians, 2008).Other organizations such as Arthritis Foundation, Arthritis NationalResearch Foundation and the government form the secondary audiencefor the product. These are partners to the product who have vestedinterest of ensuring that the disease is dealt with.
The major dissemination channel for the product will be the socialmedia sites such as Facebook and Twitter. This is a channel that willoffer a platform for interaction with the target audience. Most ofthe people are fond of visiting social sites and any advertisementthat are placed there will definitely reach them. Placing adverts onorganization’s websites such as the Arthritis Foundation andArthritis National Research Foundation websites will also be aprimary channel of dissemination. OA materials will also be madeavailable to the health professionals mainly the rheumatologists, aswell as their patients. The rheumatologists will be instructed todistribute the OA materials to their osteoarthritis patients.
The use of the media, both electronic and print will be used as achannel for disseminating information regarding OA to the targetaudience. This will be through the use of the social news websitesand other health promotion websites. Conference presentations andposters could also be used as dissemination channel for the product.The target audience will be invited into seminars where they will beeducated on the various preventive methods of osteoarthritis.
There can be a number of challenges associated with the disseminationof the product. To start with, the authenticity of the message on thewebsites may be doubtful. This can happen when such messages arecopied, altered and reposted (Fonseca & Boore, 2012). It is alsoworth noting that the use social media as a channel of disseminatingthe product could be time consuming. There must also be measures toensure that the information on the websites remain accurate and up todate.
This is a project that has a purpose or rather objectives and goalsto achieve. Therefore, it is prudent to set up evaluation strategiesfor the design, implementation and dissemination of OA. Theevaluation of the project is extremely useful as it allowscorrections to be made where necessary. In order to have a successfuland effective evaluation plan, the process takes various steps orphases.
Formative evaluation is the stage where the message intended for theaudience is assessed for effectiveness, accuracy and feasibility. Themessage is assessed before implementation. The main goal of thisphase of the evaluation plan is to ensure that the message has thecorrect language, can be retained by the audience and it bears theright cultural appropriateness. If there are any problems with thecontent, the necessary changes are made (Fonseca & Boore, 2012).Surveys are also conducted to assess the amount of information thatpeople have prior to and after the dissemination process.
Process evaluation is the phase of evaluation that measures orassesses the implementation process. Process evaluation focuses oncollecting data on the number of materials distributed. Thisevaluation will also assess the feedback from the clients on thevarious websites. It will also be used to identify the resources thatthe target audience have been able to view online. Information on thesocial websites and the responses from the target audience will alsobe assessed. The pre and post conference presentations interviews onthe participants will provide vital information on whether theparticipants retained the information they were given (Fonseca &Boore, 2012).
The outcome evaluation will assess the effectiveness of the project.Osteoarthritis preventive measures must be checked whether they havebeen adopted by the target group. These phase of evaluation seeks tofind out whether there is any observable change in change in the wayof life of the target group. Interactions with the target audience onsocial media and the recording of their responses will provide aclear evaluation of the success the project has achieved in changingthe way of life of the individuals. In other words, this evaluationseeks to find out whether the objectives of the product have beenachieved.
The impact evaluation phase is the last phase in the evaluation planwhich seeks to find out the long term effects of the product. Thereare various techniques that can be used to find out the effects ofthe product in the long term. For instance, reduced cases ofosteoarthritis form the health professionals will indicate thepositive effects of the product. Demand for more materials at thedissemination stage will also indicate that the product has had longterm effects. The structured pre and post survey questions will alsoprovide a tracking measure for the effects of the product.
The evaluation process may suffer a number of challenges. To startwith, collection and analysis of evidence may prove to be difficult.While carrying out the evaluation process, it would be difficult tocome up with control groups. The authenticity of the feedback fromthe audience may be doubtable especially from the social networkssuch as Facebook and Twitter (Fonseca & Boore, 2012).
The information gathered in the evaluation process phases, that isthe formative, process, outcome and impact is analyzed andcategorized. This is then interpreted and the findings recorded. Thefindings are also shared with all the partners to the project such asthe arthritis organizations, the government and the healthprofessionals. It is clear that the partners are concerned withknowing whether the product worked.
Bales, P. (2008). Osteoarthritis: Preventing and healingwithout drugs. Amherst, N.Y: Prometheus Books.
Royal College of Physicians. (2008). Osteoarthritis: Nationalclinical guideline for care and management in adults.London: Royal College of Physicians.
Fonseca-Becker, F., & Boore, A. L. (2012). Communityhealth care`s O-process for evaluation: Aparticipatory approach for increasing sustainability. New York,NY: Springer.