Business Plan Project Proposal


BusinessPlan Project Proposal

BusinessPlan Project Proposal

3.3.Proposed decision support system

Theproject will employ the knowledge-driven DSS (Bocij et al., 2006).

Theuse of Knowledge-Driven DSS will lead to the suggestion of actions tothe managers. The DSS involve person computer systems that have theexpertise to solve problems. The knowledge of a particular domain isapplied in the expertise, therefore, the ability to understand theproblems in the domain. It also has the skills to solve some of theproblems involved. A concept that is related is the data mining itrefers to a group of applications that are used to locate hiddenpatterns in the database. Data mining can get regarded as the processof sifting bulk data in order to produce relationships in the data.Intelligent Decision Support is the common tools used in thearchitecture of the Knowledge-Driven DSS.

Reasonsfor the choice

  1. The main reason of choosing this type of Decision support Systems is because it overdoes other types by the impact it will make in the business. The knowledge-driven systems provide both recommendation and suggestion schemes which help the user to select the most appropriate alternative to a particular problem at hand. This aspect reveals that this kind of system will help the management group to offer best solutions whenever they come across certain problems hence a perfect system to be employed.

  2. Another reason of choosing this system is because the system possesses a distinctive problem-solving expertise that is closely linked to data mining. This entails sifting large volumes of data so as to come up with contending relationships (Laube &amp Zammuto, 2003).

Thesystem’s role

Thesystem will have a variety of roles, that includes

  1. The pre-processing of data

Inthis process various process are also included some being

  1. Integration of data

  2. Reduction of data

  3. Data consistency

  1. It will also load and clean data. It occurs after the pre processing steps are performed in the data warehouse.

  2. There will be data selection in the knowledge discovery phase.

3.4.Developing Business and IT Solutions

Thedevelopment of business and IT solutions are very essential aspectsin businesses in the world today. A business-driven development canbe defined as a strategy or methodology for formulating IT solutionsthat satisfy the business requirements directly.


Themodel-driven approach is the proposed approach. This approach tendsto start with the strategy of the business, requirements as well asgoals which are eventually transformed into an IT solution. Thisapproach helps in transforming the business positively through theapplication of the model transformations. Through the business and ITlayer’s alignment, automatic propagation changes of business to ITsystems is made possible. The approach will work under certainguidelines. First of all it will recognize and also define theproblem or and an opportunity in the system’s context. It will thendevelop and also evaluate alternative system solutions (Marakas &ampBrien, 2013).

Theapproach will then choose a system solution that meets theentrepreneur’s requirements. It will then design a selectedsolution for the system so as to meet the requirements of theentrepreneur. The final step that the approach will undergo isimplementing and evaluating the designed system’s success (Elliott,2004).

Howthe approach supports and serves business’ goals and objectives

  1. Flexibility: In its support as well as serving the business’s goals and objectives, the approach increase flexibility and also bring shorter turnaround times when it comes to changing business so as to adapt IT systems.

  2. Diversity: This approach has potential of going a step further in implementing resources so as to understand the business side comprehensively. After acquiring information, the approach will improve the business processes while the actual solution will be developed (Reynolds, 2010).

3.5.Security and Ethical Challenges

Technologyhas a significant impact when it comes to gathering, storing,retrieving as well as disseminating information. However, there aremajor ethical, security, privacy and legal issues that are relatedmore so to the accessibility or inaccessibility and informationmanipulation (Marakas &amp Brien, 2013).


ITgives room for many people across the globe to access information ofa given business. This puts the security of both the company and itsinformation into risk. On understanding organization’s operations,some crooks may decide to attack the business based on theinformation they have all alternatively they can manipulate theuploaded information of the business. This shows that there is asecurity challenge linked to the introduction of IT in businesses(Reynolds, 2010).


Froman ethical perspective, IT gives room for people to access privateinformation of an individual. A person, on the other hand, might beexcluded from essential information in an electronic format throughmeans of various security aspects like passwords hence becoming achallenge (Tansey, 2003).


ITalso impacts some legal challenges. This is because the governmentofficials will accept not all information. This becomes a challengebecause the business’s customers may be denied the chance ofacquiring essential information (Elliott, 2004).


Privacyaspect is another major challenge as far as IT is concerned. It is areal challenge to limit the extent to which confidential informationwill land eventually. There are high chances of private andconfidential information landing into the wrong hands. Thesechallenges, however, have solutions (Marakas &amp Brien, 2013).

Encounteringthese challenges

Oneway of solving these challenges is minding of the information meantfor public view. Putting security measures to bar unnecessaryintruders is another very crucial aspect. These security parameters,however, need to have a constant review (Elliott, 2004).


Bocij,P., Chaffey, D., Hickie, S., &amp Greasley, A. (2006).&nbspBusinessinformation systems: Technology, development and management for thee-business.Harlow (GB: Financial Times-Prentice Hall.

Elliott,G. (2004).&nbspGlobalbusiness information technology: An integrated systems approach.Harlow, England: Pearson Addison Wesley.

Laube,D. R., &amp Zammuto, R. F. (2003).&nbspBusiness-driveninformation technology: Answers to 100 critical questions for everymanager.Stanford, Calif: Stanford Business Books.

Reynolds,G. W. (2010).&nbspInformationtechnology for managers.Boston, MA: Course Technology, Cengage Learning.

Marakas,G. &amp O`Brien, J., (2013), “Introduction to InformationSystems”, McGraw-Hill, 16thEdition, McGraw-Hill Companies New York Inc., ISBN 978-0-07-131804-4

Tansey,S. D. (2003).&nbspBusiness,information technology and society.London: Routledge.