491 M2 SLP

491 M2 SLP

491M2 SLP

Themarket is characterized by a large segment of people who preferconvenience, reliability, efficiency and security at all times. It ison this precept that online marketing ought to establish itsparadigm. This means that all websites built in an organization oughtto follow and adopt the highest standards at all times. Managementhas to ensure that it has formulated an implementable plan that isable to spur or enhance adoption of a good website or businessstructure at all times (Andersson, Hatakka, Grönlund &amp Wiklund,2014), below is description of some of the aspects considered byFacebook in establishing its website.

Audiencedefinition

Thissite offers an immense interaction among its numerous users in such amanner that both are able to know what transpires between them. Anaudience is a very crucial organ when it comes to creation of awebsite this is because they are the end users of that specificwebsite. It is very important for management to open up avenues thatwill enhance their interactivity (Schrock, 2008). Facebook offersinteraction between its users through text messages, chatting andposting on their walls. Facebook management had the ability to knowits audience before it launched its website in the market. Facebookaudience definition takes the form of age, gender and marital status.In this way one is able to categorize a friend in either of theseways, this offers a better approach for socializing among the users(O`Bryant, 2005).

Scenarios

Markis one of the agents of one of the local production companies and henormally uses Facebook to create a web of consumers who purchase theproducts he sells. This has enabled him come up with better timesaving means of associating with customers, collecting their feedbackand ensuring that products are effective in their intended purposesince he can be able to interact with the customers freely.

Janeis an entrepreneur she has soared to great heights because she hasbeen able to internalize the necessity of creating a web of friendsand clients who have enhanced her core business in the market.Facebook has enabled Jane to realize her dream by correlating aplatform that offers solutions and answers to everyday businessproblems by seeking help from friends and business partners.

Mathewis one of the most successful farmers in the country who has seen hisbusiness blossom in the last few years. His ability to agglomerate ITin his business has turned fruitful since he has been able to createan effective supply chain in the market. Facebook turns out to bethat forum that gave Mathew a succeeding edge in the market.

Competitiveanalysis

Competitionis very important in any market a company stands in a good positionif it really knows its competitors and their product characteristics.Facebook is a user friendly site that offers easy to use tools evenfor the least experienced people in the society (Tay &amp Allen,2011). It is this aspect that has seen the company attracts bothyoung and old users in the market. Further the company has a come upwith immense security features that are able to be customized by itsusers, it enables users to become their own bosses at any given time.

Conclusion

Unlikeother social platforms, Facebook is a better suited for companies whowould like to create their own pages in a bid to advertisethemselves. This means that the website acts as a social media aswell as a market place for its users. Essentially this is the majorcompetitive advantage of the website in the market. Customerattraction is the most important aspect.

References

Andersson,A., Hatakka, M., Grönlund, Å., &amp Wiklund, M. (2014).Reclaiming the students – coping with social media in 1:1schools. Learning,Media And Technology,39(1),37-52. doi:10.1080/17439884.2012.756518

O`Bryant,R. (2005). Book Review: Media Access: Social and PsychologicalDimensions of a New Technology Use. NewMedia &amp Society,7(1),142-144. doi:10.1177/146144480500700111

Schrock,A. (2008). Examining social media usage: Technology clusters andsocial network site membership. FirstMonday,14(1).doi:10.5210/fm.v14i1.2242

Tay,E., &amp Allen, M. (2011). Designing social media into universitylearning: technology of collaboration or collaboration fortechnology?. EducationalMedia International,48(3),151-163. doi:10.1080/09523987.2011.607319

Appendix1

Characteristics

Facebook

Twitter

LinkedIn

Site design (1-10)

Navigation (1-10)

7

6

7

4

6

3

Personalization

Personal settings

Posts

E-mail

X

X

X

X

X

_

X

X

X

Technology

JavaScript

Java

PHP

X

X

X

X

X

X

X

X

X

Commercialization use (1-10)

9

5

6