February 2020 - Page 12 of 12 - Infinis

Book review Hard Facts, Dangerous Half-Truths and Total Nonsense Number

Bookreview: HardFacts, Dangerous Half-Truths and Total Nonsense Number: BookReview:HardFacts, Authoredby Robert I. Sutton and Jeffrey Pfeffer, the book HardFacts, givea clear and convincing approach to management and triumphantorganizations. This can be said to be an enormous gift to leaders whodream to be viable, valuable and significant to their organizationnow and in future. According to the authors, “effective leadersshould […]

Article Analysis Effect of Advertising on Children’s Preference

6 ArticleAnalysis: Effect of Advertising on Children’s Preference ArticleAnalysis: Effect of Advertising on Children’s Preference Marketingis one of the key strategies that manufacturers use to reach theirpotential consumers. However, the increase in the use of online andadvergames in marketing unhealthy food products to children hasbecome an issue of major concern. This paper will analyze the newsarticle “How advertising […]